I spent some of yesterday at the In-store Design and Marketing show at Earls Court, which was, er, very quiet. The product I’ve been working on for the last 18 months was being demonstrated as part of Augustin Martin‘s product porfolio and so I went along to have a look around the rest of the show as well as to get an idea of the reception. I had chats with a few interesting companies, and they all said the same thing – the turnout was dissapointing. In fact, a lot of them were happy to chat to me (a techy and not a retail marketer) just to pass some time. Still, it was a day out of the office and a chance to collect some more promotional pens 🙂
