If you’re having a party and wondering how much soft drink to get in, here’s a graph summarizing the proportions of consumption we saw at our little do the other day. It’s more-or-less in-line with the
moderately interesting Britvic soft drink report 2006 (PDF, which contains wonderful phrases such as: “Consumption occasions are the key to understanding and targeting consumers, to ultimately unlock category expansion”).
I think we could have shifted more volume of the J2O, and we definitely over-budgeted on lemonade-based drinks. Mineral water was popular.
Of course more beer was glugged than all soft drinks combined.