We were in the new look Sainsbury’s in West Hove yesterday, browsing along the cereal aisle, and then we spotted it – “Adult Cereals”. This isn’t really a term I’ve ever come across before, I’d considered Cereals as a whole category, or maybe with sub-categories, such as muesli or cornflakes or whatever. So, does this mean that to differentiate the regular, every-day kind of cereal they need to be rebranded as adult cereal?
For the interested, the cereal offered in “Adult Cereals” were things like Fruit and Fibre and All Bran. Definitely NOT more interesting than frosties, cocoa pops or rice crispies.
